How to Create a Content Strategy? With Sara Stella Lattanzio | Head of Marketing @ Stryber [Video]

Sara needs no introduction.

She literally lives and breathes content marketing.

From growing her personal blog to 130k followers (as a teenager) to working with giant B2B companies, she has done it all.

She’s one of the best when it comes to:
➜ building B2B content strategies
➜ leading content initiatives to successful execution
➜ driving business value from content, agnostic of the channels

In this episode we talked about the ins and outs of building a content strategy.

Here’s all we discussed:
00:00 Introduction
01:46 What is a content strategy?
04:27 Consistency in content strategy across channels
09:44 Customer research for a content strategy
18:30 Alignment of content strategy with business objectives
20:33 Sharing personal content on social channels
23:31 How Sara approaches customer journey mapping
29:11 Using events for content strategy
32:50 Thought process of topic research
38:16 Getting topic validation from internal teams
40:35 Growing on LinkedIn as a beginner
44:19 Posting cadence Sara recommends for LinkedIn
47:15 Why basic content gets so much reach
51:54 Sara’s LinkedIn commenting strategy
55:59 LinkedIn’s engagement pods
57:52 Measuring Success with LinkedIn
1:01:15 What metrics to track on LinkedIn?
1:04:28 How to connect with Sara
1:05:00 Outro