How to Build a Social Listening Strategy [4 Real Examples] [Video]

A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand.

It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.

Social listening uncovers important strategic data like:

• who your customers and competitors are,
• what motivates people to engage with brands like yours,
• what people really think about you, and
• where your customers and competitors engage online.

This data helps you predict industry trends before they happen. And flag potential crises before they unfold.

In short, strategic use of social listening keeps you ahead of the game. It reveals deep insights that maximize your social efforts. It can even guide bigger-picture themes like brand positioning.

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