How to Apply Them in the AI Era [Video]

What are the 4 Ps of marketing? Product. Price. Place. Promotion.

For over 60 years, these four elements have been the cornerstone of many successful marketing strategies.

But do these classic principles hold up even as AI transforms whole businesses and industries?

Absolutely.

Why?

Even with AI’s growing influence, the fundamental customer needs haven’t changed.

People still want great products, fair prices, convenient access, and compelling reasons to buy.

But here’s where it gets exciting:

You can use AI to give your 4 Ps a boost.

This guide explains how to do that.

You’ll learn:

• The core concepts of each P (and why they still matter)
• How to build a strong 4 Ps foundation
• Real-world examples that bring the 4 Ps to life
• Practical ways you can use AI to solidify your 4 Ps plan

Using the 4 Ps of Marketing for Winning Campaigns

What makes the 4 Ps of marketing so special?

Well, they’re the backbone of …