How this English teacher pivoted to market research, co-founding ThinkNow NBC10 Philadelphia [Video]

When Mario Carrasco was a high school English teacher, he never thought a career change would wind up with him becoming the head of a multi-million dollar company.

Carrasco co-founded ThinkNow, a market research firm focused on providing companies with data that allows them to better cater to multicultural audiences in the U.S. and Latin America.

ThinkNow is now one of the largest multicultural market research companies in the country, with big-ticket clients such as Google and Honda.

How did a high school teacher decide to make such a dramatic life change? According to Carrasco, it all came down to a single Google search.

Carrasco grew up in the Los Angeles area to a Mexican American mother and a Mexican father, who pushed him to pursue a career in engineering or law from an early age.

“My parents, rightfully so, wanted me to do something that I was going to be able …