How this agency nailed a transformation brief during an unforeseen mega-merger [Video]

Winning The Drum Awards for B2B in the Website category was A&O Shearman for work developed by Hugo & Cat. Here is the award-winning case study.

During preparation for a digital transformation strategy with top-tier UK law firm Allen & Overy, news broke of their impending merger with US-based Shearman & Sterling. This development dramatically altered our project scope and introduced an immovable deadline: the new website had to launch alongside the merged firm’s debut on May 1, 2024.

The stakes were suddenly much higher – we needed to create an entirely new and exceptional digital experience with a yet-to-be-agreed-upon brand while navigating the complex and numerous stakeholders of the newly minted third-largest law firm in the world.

Our goal was to create the best legal digital experience in the world. We weren’t just redesigning a site; we were redefining an industry.

In doing this, we needed to: