How the travel marketing landscape is evolving [Video]

In our latest webinar, we explored the evolving travel landscape and how brands can adapt to engage with their audience and measure success. The recording of this webinar is now live.

Lead by Charlotte Deacon (Director of Client Services) and Niamh Wallis (Account Director), you’ll learn:

💸 How global inflation trends are affecting consumer behaviour and why travel remains a top priority despite economic uncertainty

🌎 The critical role of localisation in international campaigns and how linguistic accuracy and cultural insights can boost your marketing effectiveness

🤖 How AI chatbots are transforming user expectations and SEO, and how to leverage these changes for your brand

🖱️ The significant increases in travel spending and CPC for paid search, and the importance of diversifying your media mix for better ROI

📊 How prioritising data-driven decision-making and embracing new technologies can …