How surfers are continuing to reinvent the sponsorship wheel [Video]

Cole Houshmand, Bells CT event winner turned fashion designer.

Can’t get a surf sponsor? Start your own brand or work with one outside of the sport to create their surf division.

• News
• •21.11.2024
• • BYJake Stolte

Gone are the days when the traditional surf brands dominated the market and most competitors on the CT donned a Quiksilver, Rip Curl or Billabong sticker. Most of the dominant surf apparel brands from the past few decades are owned by parent companies now and while the impact of this on the culture is seen as predominantly negative, it’s paving the way for surfers to get creative when it comes to deciding on who they work with.

The first way is through the introduction of a number of surfer-owned brands, which many believe is the key to a lasting future in our industry – brands owned by surfers who care about our sport, culture and want it to be safe and thriving for …