How Southern European banks are redefining financial branding [Video]

Traditional banks are at an inflexion point: Competition from disruptors, trust issues, and low differentiation. For our finance & utilities focus, Gabriela Lijo of Landor says there are glimmers of hope on the Mediterranean.

The financial sector loves a good debate: profit versus purpose, tech versus genuine human connection. But what if the true disruptor lies in merging these perspectives? And, in a world that craves authenticity, could a powerful brand be the bridge between immediate impact with sustainable growth?

This isn’t some marketing pipe dream; it’s the reality facing financial institutions. A new generation of consumers – digitally savvy, purpose-driven and over empty promises – demands more than mere products and services. They want brands they can believe in; brands that inspire trust and align with their values.

This is becoming ever more critical as new generations and technologies demand a different approach to stay relevant. Generational shifts, digital disruptions, personalization as …

Tags Brand Sustainability, Sustainable Business, Sustainable Consumption, Sustainable Marketing, Sustainable Values