How Southern California Attracts Tourists Locally and Statewide [Video]

Southern California has long been admired as a world-class destination with stunning beaches offering a beautiful view of the Pacific Ocean. The Golden State also has a bustling entertainment industry and is a mecca of rich cultural diversity and extensive tourist attractions.

In the post-pandemic world and a competitive tourism environment, SoCal’s tourism and travel sectors radically transform as travel behaviors and consumer expectations shift. With new travel trends like outdoor experiences and adventure, wellness, and personalized experiences, tourism brands must meet these trends to stay ahead of the game.

Tourism businesses need to understand the rapidly changing tourism landscape and create targeted strategies to maximize success and attract visitors from Northern California, across the United States, and internationally. There’s no better time to implement an advertising strategy to meet the needs of Southern California travel consumers.

Source: eMarketer

California Travel Statistics

• According to Visit California, travel spending in the state …