How SNKRDUNK Stays High in a Low Market | PR Newswire [Video]

Sneaker Reselling Tips from Japan’s No.1 Sneaker Marketplace

, /PRNewswire/ — The sneaker reselling market, long synonymous with high-profit margins from limited-edition releases, is facing challenges as market dynamics shift. Yet, for savvy resellers, a low market presents unique opportunities, suggesting changing consumer preferences that allow for rejuvenation of tactics.

Keys to Continued Reselling Success

Adaptability, smart sourcing, and leveraging reliable platforms as cornerstones for staying profitable and agile in a slow market.

1. Focus on Undervalued Items: Instead of chasing every “hype” release, focus on models with steady demand. Fast-moving silhouettes like Air Jordan 4, Air Jordan 1, and Nike Dunks account for nearly half of SNKRDUNK’s monthly sneaker transactions on the global app, with 63% stemming from the US market and 31% from APAC regions.
2. Lean into rising brands & silhouettes:The life cycle of trends shorten with every new digital social channel that punctures into mass society. Unique styles, with a focus on performance innovation and …