Shopping malls in the Philadelphia region are attempting to bring customers a unique experience to meet the demands of the future. Will it keep the lights on?
Shopping malls in the Philadelphia region are attempting to bring customers a unique experience to meet the demands of the future. Will it keep the lights on?
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This winter, the King of Prussia Mall (KOP) is unveiling CAMP, an experiential space that will host parties, immersive shows and craft workshops targeting children and families.
KOP is one of the largest malls in the country, but like its contemporaries, it is searching high and low to keep shoppers engaged.
Once meant to be a calming place to shop …