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Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target audience, and staying ahead of trends in a rapidly changing digital landscape.
🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed.
👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops.
🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market.
📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments.
💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape.
0:00 – Intro.
1:00 – Overtime’s business approach to commerce.
3:35 – Overtime’s collaborations with influencers like Shaq and Zo.
5:07 – Overtime’s focus on creating a lifestyle brand.
7:08 – Emphasizing engaging with the audience.
8:09 – Focusing on advertising and partnerships to drive new energy.
11:08 – Untraditional approaches to partnerships and collaborations.
17:10 – Overtime’s unique design work for its apparel.
23:04 – Expanding product categories to cater to a wider audience.
26:31 – Approach to retail and marketplaces for apparel sales.
28:07 – Challenges and strategies in building an e-commerce business.
30:06 – Considering different business models.
33:06 – Brand marketing and engagement on social media.
39:00 – Innovating content formats for social media platforms.
41:01 – Leveraging user-generated content for brand campaigns.
43:47 – Out-of-the-box thinking in marketing strategies.
46:21 – Final chew.
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