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Community Building and Management

How one Venezuela native became a trailblazer at the White House NBC4 Washington [Video]

Walking the White House grounds still feels like a dream for Luisana Pérez Fernández. She’s cognizant of how far she’s come, of the others who have paved the way for her and of the many people she hopes to help.

“We are working to make sure that every community feels represented and feels that we’re talking to them in their voice,” Pérez Fernández said.

The Venezuela native worked with immigrant advocacy groups in Miami when she came to the U.S. 13 years ago. She made connections with local politicians and started to land roles in the political communication industry.

She got involved with the Biden-Harris campaign in 2020, which laid the groundwork for her to be the director of Hispanic media in the White House in 2022.

Pérez Fernández now serves as the senior director of coalitions media for the White House.

“It’s a dream,” Pérez Fernández said. “It’s something …

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