How One Group Is Building Toward a Smoke-Free World [Video]

The global British American Tobacco Group (BAT) is pursuing “A Better Tomorrow^TM by Building a Smokeless World” — and transforming their business and an entire industry. This purpose and vision fuel the group’s mission to transition adult cigarette smokers to potentially reduced-risk alternatives. With over one billion adult smokers globally and almost 30 million in the US, BAT and its US subsidiary, Reynolds American, believe the time is now, and the opportunity is here to adopt pragmatic solutions to reduce the harm caused by smoking.

Operating in the largest market within BAT, the Reynolds American organization, based in North Carolina, has operated for almost 150 years in the US. Its ultimate parent company, BAT, is headquartered in London. 

Reynolds American and BAT believe tobacco harm reduction (THR) could be one of the most significant advancements in public health. As a leader in the tobacco industry, BAT sees an opportunity to …