Winning The Drum Awards for Social Purpose Community Engagement Gold is Regal Springs and Ogilvy Honduras with ‘Sky Fishers’. Here is the award-winning case study.
Imagine a place where fish fall from the sky. In Yoro, Honduras, this isn’t a myth, it’s the ‘Lluvia de Peces,’ a yearly phenomenon that’s as intriguing as it is crucial. While a source of local legend, this event also presented a unique opportunity: to transform this natural bounty into a sustainable livelihood for the community, where most people struggled to earn even $1 per day.
Defining a community
Ad agency Ogilvy Honduras created ‘Sky Fishers,’ a multi-faceted campaign that didn’t just sell fish, it redefined a community. We took the magical ‘Rain of Fish’ and turned it into a source of pride, purpose, and prosperity. Locals, once casual collectors of this sky-fallen bounty, were now officially recognized ‘Sky Fishers,’ professional guardians of this natural wonder.
The work …