How Netflix Uses Data Science? [Video]

Just binge-watched that K-drama over the weekend, and now your Netflix recommendations turn into an eerily perfect lineup of similar shows? That’s no coincidence. Netflix employs sophisticated data strategies to ensure it’s tough to hit the stop button once you start watching, or you can say Netflix uses Data Science. Yep, your weekend binge is a science project for them!

Even though this sounds complicated, anyone with a computer degree can comprehend how Netflix applies data science in these understandable ways. In this article, we will tell you how Netflix uses Data Science.

Overview

• Netflix uses data science to provide personalized user suggestions based on viewing history and interaction data.
• Thumbnails are dynamically personalized using data collection and A/B testing to enhance user engagement.
• Seamless streaming is achieved through adaptive bitrate streaming and predictive analytics to minimize buffering.
• Global content strategies like “Sacred Games” leverage data analytics for diverse audience preferences.
• …