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How Mrs Hinch went from super shy home cleaner to beauty influencer & why 34 is the magic age for confidence [Video]

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Influencer Marketing

FROM shy home cleaner to booming beauty influencer – Mrs Hinch, aka Sophie Hinchcliffe, has certainly come a long way since she first burst onto the social media scene.

And now one expert suggests it could all be thanks to Sophie hitting 34, the age women often find a brand new confidence after shaking off insecurities from their twenties.

Mrs Hinch has gone from a super shy home cleaner to beauty influencer in recent monthsCredit: Mrs Hinch/Instagram
The cleaning whizz regularly appears in front of the camera nowadaysCredit: Instagram

“For many, 34 is the golden age, where women in particular start to gain clarity about who they are and what they stand for,” says PR expert Brenda Gabriel, speaking exclusively to Fabulous.

And taking centre stage is a huge leap for Sophie because she used to be seen so rarely on camera, sticking to sharing her interior inspiration and cleaning tips on Instagram from firmly behind the lens.

She …

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