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How Mitsui & Co. cultivates a digital-first culture to transform [Video]

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Global Marketing Strategies

A transformation model is a refection of an organization’s data-driven management. But for complex multinationals, it’s not easy for talent to implement new technologies, nor data scientists to grasp the big business picture. So Mitsui & Co., one of Japan’s leading general trading, investment, and service companies, is focused on growing the company-wide knowledge base to strengthen its digital ambitions.

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Tokyo-headquartered Mitsui & Co. promotes digital transformation by combining operational technology, business insight, sales ability, and logistics capabilities with digital power such as robotics and big data. The company’s DX comprehensive strategy, formulated in 2021, consists of a digital transformation (DX) effort that combines the power of digital technology with data held by each of its business sites to create new value. There’s also a data-driven management strategy that makes quick and accurate decisions.

But underpinning it all is the DX human resources strategy, which aims to produce next-generation management talent, and establish continuous innovation as a …

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