Chinese-developed mobile apps are increasingly gaining global market share. Think TikTok, Shein, and Temu to name just a few. Last year, the top-grossing apps globally were Chinese-developed, including TikTok, Honor of Kings, Genshin Impact, and PUBG Mobile, earning over US$1 billion in revenue.
The growth of Chinese apps overseas is particularly noticeable in the gaming sector. In fact, 31% of global mobile gaming revenue is from China, which is expected to top US$39.6 billion globally by 2027.
“China’s gaming companies are increasingly thriving in international markets due to a few factors, including agility and innovation, their ability to refine products in the domestic market before hitting global stores, and their focus on personalised user experience,” says Vincent Fan, global sales director at Mintegral, part of Mobvista.
Today, Chinese app developers are increasingly developing apps with a global audience in mind. This contrasts the traditional approach in the past of measuring app performance solely in its home market.
Marketing plays …