How LVMH boss Bernard Arnault built his fortune [Video]

Event Marketing and Sponsorships

Post author By Curator
Post date July 23, 2024

By David McHugh and Thomas Adamson

July 24, 2024 — 6.28am

For decades, France’s LVMH has been the face of luxury for the wealthy who tote Louis Vuitton bags, don Christian Dior clothing, spritz Bulgari perfume and sip Veuve Clicquot Champagne.

This week, the world’s dominant luxury group — home to 75 high-end brands across fashion, jewellery, watches and alcohol — will be the face of a global event for the masses: the Paris Olympics, with its billions of viewers around the planet.

LVMH chief Bernard Arnault with wife Helene. The company is playing a pivotal role in the Olymnpics.Credit: AP

With a major sponsorship role aimed at burnishing the image of the Games and the French capital, it’s a new chapter in LVMH’s specialty of selling exclusivity at a grand scale under its chair …