Name: How Lidl parodied East 17s Christmas anthem to the delight of millions #GlobalMarketing #BrandPromotion #CreativeAdvertising [Video]
Uploaded: 2024-11-05T18:00:35+00:00
Description: Winning Gold at The Drum Awards for Advertising in the Music for Commercials was Lidl GB and Coolr. Here is the award-winning case study.

How Lidl parodied East 17s Christmas anthem to the delight of millions [Video]

Winning Gold at The Drum Awards for Advertising in the Music for Commercials was Lidl GB and Coolr. Here is the award-winning case study.

‘Save Another Way (…the Lidl Way)’ ingeniously merged social-first production with festive nostalgia, crafting an unforgettable campaign that transcended typical social media bounds. We parodied a beloved East 17 Christmas anthem, enlisting songwriter Tony Mortimer from the band for added star power.

With playful lyrics inspired by consumer tweets, and visuals, we highlighted Lidl’s value and seasonal offerings as well as the Lidl Plus app. Tailored edits were strategically placed across Meta and TikTok, driving traffic to the full YouTube video. The result? 42.9 million impressions, overwhelmingly positive social sentiment and 977k clicks to the full video.

In the UK, Christmas is a pivotal period for supermarkets, with a fierce battle for consumer attention and loyalty. Lidl, a discount supermarket chain, recognized the significance of this …

Tags Brand Promotion, Creative Advertising, Global Marketing