When launching new products, Kaedear employed a strategy that included starting off with Sponsored Products: automatic targeting to gather insights on keyword performance, and manual targeting to double down on high-performing keywords. Then, they invested in Sponsored Brands and Sponsored Display to expand their reach, and engage customers who have shown interest in the brand but have yet to purchase.
“Specifically, when launching a new product, we start with automatic targeting Sponsored Products campaigns, exploring potential keywords and product targeting options,” says Iizawa. “We then add manual targeting campaigns specifically for high performing keywords and look to add Sponsored Brands and Sponsored Display campaigns as sales volume increases.”Another thing that excites Iizawa: video ads. For Kaedear’s latest product launch, he repurposed a product demo video that performed well on their owned social media for a Sponsored Brands videoad campaign. He saw a positive increase in sales, reaching an even wider range of new customers, as well …