Think this macro is going to make you “bulky”? Think again. Anyone who’s stepped foot inside a supermarket or scrolled on social media lately knows that protein is having a ~moment.~ Not only are influencer videos about getting 100 grams of protein per day going viral on TikTok, but you can also stock up on protein-enriched bars, powders, cereals, and even chips to add to your daily tally.
“Some people in the fitness space have gone overboard with protein; eating so much that it winds up displacing other nutrients like energy-boosting carbohydrates, gut-friendly fiber, healthy fats, and antioxidants found in whole plant foods,” admits Kelly Jones, RD, a Newtown, Pennsylvania-based board-certified sports dietitian. “However, I feel most women grew up with the message that a thin build is something to strive for, which is far from the truth. Along with the moment protein is having as a nutrient, we’re finally seeing …