How Ipsos has digitally adapted to changing business needs [Video]

Since it began moving its panel surveys online in 2001, the multinational market research and consulting firm has been steadfast in embracing new technologies and methodologies to improve efficiency and value proposition for clients.

Credit: Ipsos

The biggest asset to make decisions in a dynamic world is accurate data relevant to organizations carrying out strategic plans. And Paris-based Ipsos has been well equipped in this area by offering its over 5,000 clients an understanding of how to help them confidently navigate a world in rapid transformation. Over decades, a reliance on technology has been key.

Digital transformation is hardly a new concept for Ipsos, says global CIO Humair Mohammed, since the company has been on a continuous journey for over 20 years to adapt its internal and external processes to new business needs and opportunities in order to build on its quality to customers.

A fortuitous path

Ipsos’ digital transformation process can be divided, according …