How Influencers and Innovation Nourish Kopari Beauty’s Growth [Video]

In episode 451 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Toral Patel, vice president of marketing and e-commerce at Kopari Beauty, a skin and body care brand focused on clean beauty products. Listen in as Patel provides an overview of the company and her role within the organization (1:00), the factors that have contributed to the brand’s rapid growth (3:15), and how new product innovation is key to its growth strategy (5:15). She discusses the role influencers play in Kopari Beauty’s overall marketing strategy (8:10) and how her team ensures the brand’s values are represented authentically by its influencer partners (10:05).

In addition, Patel discusses how Kopari Beauty tracks influencer content performance across channels (11:35), its content strategy for each social platform (12:50), the ways it measures how consumers are engaging with content (14:15), and the benefits of producing and hosting content on Kopari’s website (15:00). Lastly, she touches on the consumer behaviors and trends Kopari Beauty is tapping …