How Gen Z Is Reshaping Modern Marketing [Video]

Just a decade or two ago, the basics of marketing likely taught in a Master of Marketing program were very different to what would be covered today. At the heart of this evolution is Generation Z, a demographic that’s redefining how brands connect with consumers.

Born between the mid-1990s and early 2010s, Gen Z is the first generation to grow up fully immersed in the digital age. Their preferences, habits and values have become critical in shaping modern marketing strategies, forcing brands to rethink traditional approaches.

Gen Z’s influence is especially strong, with this tech-savvy generation quickly becoming one of the largest consumer groups. So, what exactly sets Gen Z apart, and how have they shaped the way businesses market their products and services today?

The Digital-First Generation

Unlike previous generations, Gen Z has never known a world without the internet or social media. From a young age, they’ve had access to smartphones, apps and various …