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How Ferris Coffee brewed its Detroit Lions-themed ‘Den Blend’ [Video]

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Strategic Partnerships and Alliances

GRAND RAPIDS, Mich. — Gritty as all get out, Detroit Lions head coach Dan Campbell led the NFL during the regular season in aggressiveness on fourth down. Based off his now-infamous coffee order, he also likely led the league in caffeine.

It’s only fitting for his team to have an official coffee sponsor.

Detroit Lions HC Dan Campbell has to have the most absurd coffee order of all time.

Two venti coffees from Starbucks with two espresso shots in each is more than 1,100 mg of caffeine.

That’s the equivalent of drinking 10 Red Bulls…every single morning.pic.twitter.com/Y1JGZckke3

— Joe Pompliano (@JoePompliano) August 4, 2021

Based in Grand Rapids, Ferris Coffee and Nut Co. is in the first year of a three-year partnership with the Detroit Lions, marked by its Den Blend Dark Roast, a collaboration between the two family-owned companies.

“I think Detroit — Motor City — it’s fueled by coffee,” said AJ Willet, product development manager …

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