How Experian used PR to campaign for disability rights [Video]

Brands2Life’s first goal was to launch the Experian Support Hub and reach one million people with earned media, organic social media, and influencer activity. The agency then recruited essential service providers and drove interest among senior management in service providers. The agency’s third goal was to generate brand awareness with disabled audiences by building advocacy with disabled groups and creators.

Disability is a broad spectrum, and avoiding unintentional marginalization is a constant consideration. For the campaign 1,000 disabled people were polled to obtain insights to ensure the campaign was authentic. The team also worked with two disabled focus groups, ten disabled …