How Economic Hardship Is Impacting Holiday Donations in 2024 [Video]

The holiday season — often synonymous with joy, connection, and generosity — is a time when communities come together to spread kindness and share what they can. In fact, many of us grew up learning that being a “Scrooge” was no way to find happiness. Instead, supporting the Tiny Tims of the world made for warm, fuzzy feelings and holiday cheer all around.

Unfortunately, this year, tough economic realities and shifting priorities stifle many Americans’ giving spirit. A recent survey from Upgraded Points sheds light on how Americans navigate holiday donations, revealing a heartwarming determination to give despite challenges and disparities in giving habits nationwide.

A Tale of Two States of Generosity

Alabama stands as a beacon of holiday giving this year, boasting an impressive average donation of $215.42 per person — more than double the national average of $98.47. In a state known for its Southern hospitality, 70% of Alabamians surveyed plan to donate this season, showcasing a widespread commitment to …