How does Brian Niccol solve a problem like Starbucks? [Video]

Global Marketing Strategies

Post author By Curator
Post date August 16, 2024

Starbucks opts for experience over culture
Activist investor takes aim at Portillo’s
Subway plans a big discount as it works to reverse a sales slide
Welcome to the margin donation era
Brian Niccol gets a big incentive to take the Starbucks job

Brian Niccol has the chops for the job. He spent years with Yum Brands, at Pizza Hut and then Taco Bell, where he was chief marketing officer and then president before he was named CEO in 2015.| Illustration by Nico Heins

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