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Global Marketing Strategies

How do you know when it’s time to electrify? Ford Pro can help! [Video]

On today’s educational episode of Quick Charge, Ford Pro cross vehicle brand manager Nate McDonald is here to tell us about a new fleet management tool that can help give fleets a better answer to that modern question: When is the right time to electrify?

If you have a commercial fleet and are interested in transitioning some or all your vehicles to EVs, how and when is the right time to do it? That’s the question that Ford wants to help its commercial customers answer with a new tool from Ford Pro called E-Switch Assist.

E-Switch Assist is a complimentary software offering that takes telematic data from existing gas- and diesel-powered Ford F-150 and Transit models and trackes each vehicle’s individual energy use to determine if it’s a good candidate for replacement with an EV.

The results? After evaluating over 38,000 commercial vehicles in pilot programs, the E-Switch Assist tool revealed that nearly 53% of all …

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