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How designers and brands are morphing the next era of motion design [Video]

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User Experience (UX) Design

A creeping shift has redefined how brands maintain identity over recent years, chasing audiences as they jump between endless windows. In a world constantly in motion, James Britton explores the rising impact such demand is having on creatives behind the scenes.

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Insights is a research-driven department within It’s Nice That, we offer teams a deep understanding of visual culture and communities to inspire their creative work.

Forward Thinking 2025 is a manifesto for bringing humanity into all you do as a creative person. In this piece, James Britton looks at how motion design has become so integral to how we evoke personality through screens, and how the medium could evolve further.

Our consumption of culture is in constant movement. Faster connection speeds have led us to a world where autoplay has quietly become the default – always on, 24/7, across screens of all shapes and sizes. We wake to check a portrait screen, …

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