How Coldplay inspires customer service excellence [Video]

For a band that has achieved admirable feats such as highest grossing tour (over US$1 billion to date), highest tour attendance (10 million tickets), top-selling albums and industry awards (434, including seven Grammys), the mere mention of Coldplay invokes dismissive eye rolling and gushing endorsements in equal measure.  

Firmly in the latter camp, I was fortunate to attend several concerts in Melbourne recently. The experience was every bit as euphoric as anticipated, a feeling I was privileged to share with my 16-year-old daughter and the record-breaking crowds attending Marvel and Accor Stadium shows.

So, how have these four young guys who met at university conquered the competitive music world so definitively and stayed at the top of their game for more than a quarter of a century? 

In the subsequent Everglow of attending the recent shows, here are some personal observations and how they relate to running your business. 

Love your customers/fans/supporters

Coldplay does this better than …