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How Coca-Cola Creations Wrote a Love Letter to K-Pop Fans [Video]

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Strategic Partnerships and Alliances

The world’s biggest pop brand and the world’s biggest pop movement are mixing it up for a collaboration that’s full of fizz and puts fans at the heart. K-Wave Zero Sugar is a ‘love letter to K-Pop fans’ according to Oana Vlad, senior director, global strategy at The Coca-Cola Company.  They’ve teamed up with three of the hottest idol groups on the planet, Stray Kids, ITZY, and NMIXX, as well as the founder of JYP Entertainment, J.Y. Park, to create a new K-Pop track, ‘Like Magic’. 

It’s the soundtrack to a brand new K-Pop-inspired Coca-Cola Zero Sugar flavour, that brings together Korean flavours and the energy of K-Pop. This week they’ve launched a new AI music video experience that will allow fans to take part in the fun – and later this year, the campaign will culminate in a huge K-Wave concert.

LBB’s Laura Swinton caught up with Oana to …

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