There’s more pressure on agencies to keep up with rising video content consumption – but in a way that’s more gourmet feast than a fast-food stop gap. How are video content platforms starting to pick up the tab?
Video content consumption has become an all-you-can-eat buffet across all platforms – and consumer appetites are only growing. 89% say they want even more videos from brands. And brands and their agencies know it makes commercial sense to feed the need: 52% of consumers are more likely to share video than any other type of content.
That’s why video creation platforms are fast becoming a successful agency’s meal ticket. How are they meeting market needs? And how can agencies get their fill and exceed their ROI without biting off more than they can chew?
The agency pressure cooker
The number of digital video viewers worldwide has climbed to more than 3.3 billionas consumers increasingly lean into short-form …