How can agencies keep up with video content demand?

There’s more pressure on agencies to keep up with rising video content consumption – but in a way that’s more gourmet feast than a fast-food stop gap. How are video content platforms starting to pick up the tab?

Video content consumption has become an all-you-can-eat buffet across all platforms – and consumer appetites are only growing. 89% say they want even more videos from brands. And brands and their agencies know it makes commercial sense to feed the need: 52% of consumers are more likely to share video than any other type of content.