How brands athlete-centered Olympic campaigns placed with Gen Z [Video]

Are the Olympics still a good platform to reach younger generations? The short answer is yes. The 2024 Paris Games were built for Gen Z with bite-sized social content, creators galore and streaming-first broadcasts unaffected by time zones.

This year, Olympic athletes have taken over the cultural conversation, racking up millions of impressions and engagements on their social media channels. Not-so-coincidentally, these athletes-turned-influencers and their brand partners are churning out Gen Z’s favorite campaigns. 

Gen Z’s biggest concerns around the 2024 Games hit on human rights, health and safety and fairness. As a generation that proudly stands tall on its beliefs, its critical brands communicate their contributions to causes Gen Z is passionate about. 

Here are the brands who struck the right tone and ranked high on this year’s Gen Z Olympic podium. 

Gold

Nike’s “Winning Isn’t For Everyone” campaign featured many of Gen Z’s beloved athletes like American basketball players LeBron James and Giannis Antetokounmpo and track and …