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How Anthropologie is Reaching the Next Generation of Consumers [Video]

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Global Marketing Strategies

In episode 442 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Elizabeth Preis, global chief marketing officer at Anthropologie, a unique, full-style lifestyle brand in the URBN brands portfolio. Listen in as Preis discusses the evolution of Anthropologie’s marketing approach over the past few years (0:55), customer overlap between the brand’s physical and digital channels (2:30), reaching a new generation of shoppers while staying loyal to current customers (3:55), and the marketing channels the brand utilizes to engage consumers (6:30).

In addition, Preis discuses Anthropologie’s recent marketing campaigns “Falling for Anthro” (8:05) and “Making Merry” (10:40), why it’s using ambassadors to tell the brand’s story in the digital realm (12:50), and how the lifestyle brand is personalizing the customer experience while protecting customer data (14:40). Lastly, she touches on the consumer trends the brand is focused on in 2024 (17:05) as well as Anthropologie’s employees’ commitment to driving growth (18:45).

For the last …

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