How Americans used FinTok in 2024 [Video]

TikTok isn’t just for showing off your dance moves. Financial TikTok users have gained 42 pieces of financial knowledge from the platform throughout 2024, according to new research.

The survey polled 2,000 Americans who use FinTok — the financial side of TikTok — split evenly by generation.

According to the results, the younger generations are taking advantage of what’s at their fingertips, as Gen Z gained an average of 49 pieces of financial advice, information or knowledge; whereas millennials gained 44, while baby boomers trailed with an average of 32 pieces.

Prior to FinTok’s existence, respondents typically got their financial advice from family members (47%) or friends (40%).

Broadcast-ready version of this research story

Still, back then, Americans were more likely to head to other social media sites for information (40%) than they were financial websites or blog posts (37%).

More than a quarter of Gen Z (27%) even learned about finances in school or an …