How AI is Transforming the Real Estate Industry? [Video]

Artificial Intelligence (AI) in real estate is proving its mettle. AI is transforming the real estate industry in the following ways:

1. Better lead generation for real estate companies

Real estate agents often find it hard to generate high-quality leads for a property. They might have multiple discussions with prospective buyers. They spend many hours in this process. However, they can’t get the conversion.

This problem becomes worse for busy realtors. Real estate professionals use their local expertise and other skills to generate leads, however, the conversion rate might remain low.

AI’s ability to gather high-quality insights from vast data sets can help them. Plenty of data exists to gain insights into customer behavior. However, it’s massive and often unstructured. AI capabilities like machine learning (ML) and natural language processing (NLP) can quickly gather actionable intelligence from vast sets of unstructured data.

Zillow, a CRM-integrated AI platform is an example. This online real estate marketplace uses intelligence AI …