How AI Is Transforming PR Agencies [Video]

AI continues to pick up new capabilities that support the work of PR, but these systems still have shortcomings and limitations. To get a clearer view of the landscape, Greg Matusky hosted Darryl Sparey, Managing Director and co-founder of Hard Numbers, a U.K.-based marketing and communications agency, on the latest episode of The Disruption Is Now. 

The two talk about AI’s real impact on PR and how functions like SEO already look different since the launch of ChatGPT. Their conversation highlights practical insights for putting AI to use as well as ways communication strategies are shifting and how agencies are adapting to the changes. It’s a timely update on the state of AI in PR from two agency leaders immersed in the changes. 

Watch now: 

Key takeaways

AI adoption starts with change management 

Large organizations are integrating AI tools, like Microsoft’s AI Copilot, to help employees write, analyze data, and create presentations more efficiently. But …