This year has already seen some cracking marketing campaigns in the UK, where brands have gone all out, pushing boundaries and showing off their creativity. From AI-driven beauty to real-life nostalgia trips, let’s dive into four standout campaigns, dissect what made them tick, and see how you can borrow a bit of that magic for your own projects.
Dove’s AI beauty campaign: redefining real beauty
Dove has always been the go-to brand for championing real beauty, and it has upped the ante with its latest AI-driven campaign. Imagine this: using artificial intelligence to craft beauty images that genuinely reflect the diverse faces we see every day. No airbrushing, no unrealistic ideals—just raw, real beauty.
This campaign resonated because it spoke directly to ongoing conversations about the unrealistic beauty standards we’re constantly bombarded with. By using AI to showcase real diversity, Dove didn’t just understand its audience—they stood alongside them, advocating for change. Social media lit up with …