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Strategic Partnerships and Alliances

How a SLC brewery is celebrating the Utah Hockey Club with a new beer [Video]

SALT LAKE CITY — For those who don’t know, beer and hockey, especially in Canada, go hand-in-glove. Molson Brewery family owns the Montréal Canadiens while Labatt’s Brewing has a distribution partnership with the NHL. So before puck-drop tonight at the Delta Center, Epic Brewing in Salt Lake City, is dropping their latest beer, which they call Hip Check.

Gus Erickson works in sales and marketing for Epic and is a huge hockey fan. He says it’s still hard to believe Utah has an NHL team. “It’s crazy, surreal for sure! Thinking back to January when all the rumors were coming out I didn’t think it would happen.”

Born and raised in Bountiful, Gus is a major puck-head who started playing hockey when he was just seven years old. “When I first heard the news, I was driving down the road and I let out a scream, just like a yes!”

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