How a Rock ‘n’ Roll DJ is Revolutionizing AI and Digital Marketing [Video]

What if I told you that principles from rock ‘n’ roll can transform AI and revolutionize digital marketing?

Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands.

Despite using various tools and strategies, many marketers find their campaigns falling flat. The frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact, leading to disconnected audiences and ineffective marketing efforts.

Enter Kate Bradley Chernis, who brings a unique perspective to the digital marketing world. As a former rock ‘n’ roll DJ broadcasting to 20 million listeners a day, Kate has an unparalleled understanding of audience engagement. Now, as the co-founder and CEO of Lately, she leverages the neuroscience of music to drive revolutionary AI technology. Kate’s innovative approach is transforming content creation and digital marketing, offering a fresh, effective way to connect with audiences on a deeper level.

The MarTech Show hosts Robin Dimond and Mike Allton will talk to Kate Bradley Chernis about:

🔶Innovative Insight: Understanding how the neuroscience of music can be applied to AI technology to create more engaging content.

🔶Practical Applications: Learning about real-world successes where music-inspired AI has dramatically improved marketing outcomes.

🔶Future Directions: Insights into the future of generative AI and how it can continue to revolutionize digital marketing by tapping into the emotional power of music.

Learn more about Kate Bradley Chernis

• Connect with Kate Bradley Chernis on LinkedIn (https://www.linkedin.com/in/katebradley/)

• Follow Lately on X (https://twitter.com/LatelyAI)

Resources & Brands mentioned in this episode

• Lately (http://lately.ai/)

• Subscribe to the show calendar: agorapulse.com/calendar (http://www.agorapulse.com/calendar)

• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/)

• Join the Social Media Pulse Community (https://www.facebook.com/groups/SocialPulseCommunity)

• Eddie Vedder (https://www.instagram.com/eddievedder/)

• An ebook: This Is Your Brain on Music: The Science of a Human Obsession (https://a.co/d/0qzSppq)

•
Bank of America (https://www.bankofamerica.com/)  

•
AT& T (https://www.att.com/)   

•
United Way Worldwide (https://www.unitedway.org/)  

• National Disability Institute (https://www.nationaldisabilityinstitute.org/)

• Gary Vee (https://garyvaynerchuk.com/)

•  Jonathan Weinert (https://www.linkedin.com/in/jonathan-weinert-73ba101/)

•
Philips Electric (https://www.linkedin.com/company/philips-lighting/)  

• Signify (https://www.linkedin.com/company/signifycompany/)

• Betty Crocker (https://www.bettycrocker.com/products/betty-crocker-baking-and-cake-mixes)

•  Introducing OpenAI o1-preview (https://openai.com/index/introducing-openai-o1-preview/)

Show Notes & Transcript: https://www.agorapulse.com/how-a-rock-n-roll-dj-is-revolutionizing-ai-and-digital-marketing

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Produced and Hosted by Mike Allton (https://www.linkedin.com/in/mikeallton/) , Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond (https://www.linkedin.com/in/robin-dimond/) , CEO and Founder of Fifth & Cor (https://www.fifthandcor.com/) . If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.