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Housing Market Fears Ripple Across Swing States [Video]

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Global Marketing Strategies

With housing becoming increasingly unaffordable, the problem has become a key issue in the 2024 presidential election.

With just two weeks left in the race, a new study found that in the seven battleground states that could matter the most, 61 percent of adults harbored concerns about whether their children could afford a home as they get older.

The survey was commissioned by Built, a real estate and construction finance and management platform, and conducted online by Talker Research. It surveyed 1,000 Americans online from Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin between September 24 to September 30.

It noted that over the past five years, 80 percent of adults in these states said they had seen housing prices rise in their state, with an average increase of 33 percent—the highest being Arizona, with 38 percent and the lowest being Wisconsin, with 27 percent.

A sign advertising new homes in Trappe, Maryland, on October 28, …

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