, /PRNewswire/ — Hornblower Group today announced that Liz Crisafi will join the company as the Senior Vice President of Marketing, effective November 1. Reporting to CEO Mike Flaskey, Crisafi will lead global marketing activities, overseeing brand, communications, revenue optimization, digital and data strategy across Hornblower’s robust portfolio of water- and land-based experiences.
With more than two decades of experience in global brand building, performance marketing and digital transformation, Crisafi joins Hornblower as a proven leader in setting the standard for marketing excellence in digital and experiential landscapes. Most recently, Crisafi was the Global Vice President of Integrated Marketing for IHG Hotels and Resorts, where she led a diverse global team responsible for IHG’s digital commercial performance, brand growth and integrated customer marketing across 19 hotel brands and 6,000+ hotels worldwide. Charged with continuing IHG’s growth trajectory and optimizing marketing’s role in commercial performance, she successfully drove consistent outperformance in market share/RevPAR & EBITDA. As a key player in IHG’s …