The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Honda and Nissan expected to begin merger talks [Video]

Categories
Strategic Partnerships and Alliances

Honda and Nissan were poised Monday to announce the start of talks on a merger to help the Japanese giants catch up with Chinese rivals and Tesla on electric vehicles.

Their collaboration would create the world’s third largest automaker, expanding development of EVs and self-driving tech while coming to the rescue of struggling Nissan.

The pair have not released any details publicly but it was widely reported in Japanese media that they would sign a memorandum of understanding on Monday afternoon.

Honda and Nissan — Japan’s number two and three automakers after Toyota — are aiming to finalise a merger deal in June 2025, several media outlets said.

Mitsubishi Motors, which could join the new holding company early next year, is also expected to take part in Monday’s announcement, after Honda and Nissan hold board meetings.

In the morning, the presidents of Honda, Nissan and Mitsubishi Motors told the industry …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads