Home improvement retailer, Wickes unveils first major brand campaign since appointing St Lukes Marketing Communication News [Video]

Home improvement retailer, Wickes, unveils its first major brand campaign, which is based on the idea that the DIY giant has everything its customers need to make them feel ‘as proud as a peacock’.

It’s the first brand work by creative agency St Luke’s, since winning the account 12 months ago. The new integrated campaign, which breaks in December to run across national TV, VOD, POS, CRM, radio, sponsorships and social including a bespoke TikTok filter.

The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualising their new kitchens and the compliments they will receive from their friends and family. The three films each focus on Wickes’ kitchen ranges, price, and the design and installation help they offer.

One film centres around a couple discussing how their neighbours will react when they come to inspect their new kitchen. Thinking of their delighted remarks, a …