Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit [Video]

You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing.

Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a heartfelt, human level.

Plus, it’s your chance to get your share of the roughly $902 the National Retail Federation predicts the average consumer to spend this year and hit your revenue goals.

Haven‘t started planning your holiday marketing campaign yet? Don’t panic.

I’ve mapped out a comprehensive guide of everything you need to launch a holiday marketing campaign this season, including surefire holiday marketing ideas and brilliant examples from this and recent years.

Table of Contents

• How to Create a Holiday Marketing Campaign
• Holiday Marketing Tips
• Holiday Marketing Campaign Examples

Note: In this article, I’ll focus on fall and winter holidays like Thanksgiving, Diwali, Hannukah, Christmas, Kwanzaa, and New Year’s Eve, …