HMRC launches Youre On It with Pablo & UNLIMITED to raise awareness of digital tools that make managing money and tax affairs easier [Video]

This week Pablo & UNLIMITED launch a major new campaign for His Majesty’s Revenue and Customs (HMRC). The campaign sees a renewed push from HMRC to raise awareness of their digital channels and encourages customers to make use of online and digital services for a number of simple tasks, instead of calling or writing to the Department. This first work focuses on driving customers to download the free and secure HMRC app and be ‘On It’ with their money and tax affairs.

The campaign will run from November across VOD, digital audio, DOOH, social, influencer and partnerships and is the first of a longer-term commitment from HMRC to encourage taxpayers to go digital.

The campaign is part of a broader digital transformation programme helping HMRC deliver on their vision of becoming a trusted, modern tax and customs service. HMRC wants to make it easier for customers to accurately manage their tax affairs. …